Design with Whimzy
I’m a wine drinker so I was naturally curious to check out one of Gary Vaynerchuk’s new ventures: Cinderella Wine. The concept is simple, one wine is sold a day starting at midnight and the sale continues (often heavily discounted) until it’s sold out. One thing I really like about the site’s design is what happens when the wine sells out, the photo of the wine bottle is replaced by a pumpkin.
It fits the site’s namesake perfectly and adds an air of whimzy that I’d love to see a bit more of.
January 31st, 2010 at 3:54 pm
-You can’t really put it any more straightforward than that.